Well it’s no secret Matryoshkas you can obviously tell that I loooveee Russian Fashion Designers, and their Russian Fashion Houses. They aim to impress, pouring their hearts into their work, giving the Italian and French Fashion Houses solid competition. Russians are explosive in the fashion world, they may have had a backseat, but the extra time has given these designers a desire to impress.
Yulia Yanina’s collections are known for luxury, she has revived the technique of garnishing quality made creations with embroidery and beading, her designs can be described as “parisian from the fifties”(plus her stuff is hand made!).
Yulia’s career started off with her working as a tailor, soon after she attended Moscow’s Institute of Textile Industry,- and by 1993 Yulia’s brand became so popular she had politicians, celebrities and jet setters lining up to be her cliental. Yulia is a vital contributor to Russia’s fashion industry, and is one of my favourite Russian (Haute Couture) designers, and did I mention she also makes wedding dresses! 😉
Many Russians come to Europe to buy designer clothes, what do you offer your clients in terms of novelty and innovation ? What is the value added of Yulia Yanina creative work?
What distinguishes me from others is the atmosphere that I manage to create around my clients. All of them have total faith in me and in my creations. They trust my advice completely, to a point where they allow me to change their image radically. I make them feel beautiful, important and self-confident, women who know what they want. Another of my characteristics which they appreciate is that I am always sincere with them.My clients want to make an impact but, at the same time, they don’t want to wear recognizable clothes. I satisfy their requirements by offering them unique garment that are truly a status symbol.- Yulia Yanina