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Viva Vox’s Avant-Garde Attitude On The Runway For SS 2014

Screen shot 2014-01-03 at 3.46.47 PM

Privet Matryoshka’s Viva Vox has had some ups and downs in its Spring-Summer 2014 collection. There is a part of me that loves the lipstick printed dress (it looks fun!), and of course there is love for the neutral dresses in the collection. It’s the kermit the frog incorporation that ruins it for me- I know I’m not a muppets fan- so please don’t hate me for being indifferent to your childhood likes, and memories.

I also must offer my praise for this brand- Viva Vox asserts itself as a Russian fashion label that has both a strong presence and personality- it’s loud, it’s crazy and most importantly you can find common ground with its Avant-garde attitude(at times). On a side note what you’ll notice in the images below is that Viva Vox has incorporated a lot of Swarovski element details.. so brace yourselves for kermit the frog, and the attack of the bling.

The designer of this interesting label is Oleg Ovsiev who is a graduate of Ecole de Couture van Rijn (Netherlands). Oleg has worked in several international fashion companies before he was invited for the post of creative director VIVA VOX in 2005. Oleg is also the reason Viva Vox has a new line of  prêt-a-porter de luxe.

Screen shot 2014-01-03 at 3.37.11 PMViva Vox Runway Show Spring Summer 2014 (these dresses are gorgeous)

Screen shot 2014-01-03 at 3.45.54 PMKermit, lipstick and Swarovski

Screen shot 2014-01-03 at 3.45.57 PMPrivet Kermit!

Screen shot 2014-01-03 at 3.46.02 PMSwarovski details at Viva Vox Runway show For SS 2014

Screen shot 2014-01-03 at 3.46.13 PMHehe the lipstick printed dress

Screen shot 2014-01-03 at 3.46.18 PMAttitude

Screen shot 2014-01-03 at 3.34.01 PMBehind the scenes at the Spring-Summer 2014 photo shoot

Screen shot 2014-01-03 at 4.25.01 PM Oleg Ovsiev backstage with a model for Viva Vox

Screen shot 2014-01-03 at 3.33.02 PMSS 2014 dress

Screen shot 2014-01-03 at 3.33.26 PMSS 2014 Kermit dress

Screen shot 2014-01-03 at 3.46.56 PMAnother view of the lipstick printed dress

Screen shot 2014-01-03 at 3.32.52 PMMy favourite from the ss 2014 collection

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